An online store that reaches new heights after its redesign

Have you ever bought a drone? Most of us haven't. And we all sense that picking the right machine is really just the beginning.

DRONPRO is one of the leading specialized drone retailers and accessories in the Czech Republic. But the drone store is only part of a much wider offering. This family-run company has built a whole ecosystem of related services around its love of flying. And it was this broad range of activities that our new sales website needed to adapt to.

Unlike typical online stores, we don't focus only on sales. We offer our customers a whole ecosystem of expert services: equipment rental and buy-back, training, courses, servicing, expert advice, and filming private events. We also have a wide range of offerings for using drones in industry, forestry, or real estate.

For us, the website isn't just a product catalog — it has to showcase all of our business activities. On top of that, we also want to be a guide to the world of drones, and our Dronzóna offers the most comprehensive drone and flying news all in one place.

One of the biggest tasks was designing the information architecture of the site and online store so that it would work for different target audiences. The new site needed to cover not just online drone sales, but also a lead-gen section for services and an extensive content section for articles and education.

• The site needed to work for an experienced pilot looking for professional gear, as well as for a hobbyist buying their first drone.
• It also had to present services for filming private events as well as B2B uses of drones, for example in construction, agriculture, or surveying.

A complete redesign of the online store was meant to deliver more than just a new layout. Naturally, the client also expected it to meet specific business goals: an increase in conversions, both in the online store and in service inquiries.

DRONPRO is a long-standing, successful project with a genuinely broad scope. Its goal is to build the strongest online platform for the world of drones in the Czech Republic. Our task was to build a new sales website that presents the whole range clearly and simply.

Buying a drone isn't an impulse purchase, and selling higher-priced products comes with its own challenges. The online store needed better navigation, fewer barriers in the purchase process, and a tighter connection between sales and expert advice — all built on a modern, flexible solution.

We first worked with the client back in 2019, building their first website, which after six years started hitting its technical limits. That's why we and DRONPRO decided to build a new site on a new platform with a sophisticated content management system ready for further growth.

Backend and frontend developers joined the development team, with a project manager coordinating their work as always. The new site design, including UX/UI, was already prepared, so we could get straight to implementation.

The architecture design brought a new perspective: we stopped thinking of the online store as the destination and instead turned it into a starting point, with routes leading out to the entire DRONPRO ecosystem of services. Instead of a purely product-based structure, it guides visitors according to how they want to use their new drone. 

The new online store focuses on:

• easy product search based on customer needs,
• clear distinction between hobby and professional solutions,
• clear product details focused on the key specifications,
• expert advice at every step of the purchase process,
• quality content that helps with decision-making.

UX research repeatedly shows that quality product information builds trust and supports purchase decisions. When choosing a machine worth tens or hundreds of thousands of crowns, customers want to be sure they're making the right choice.

That's why DRONPRO reduces purchase uncertainty by providing genuinely detailed descriptions and full specifications for every machine in the online store. There are also photos, video reviews, links to recommended software, and downloadable manuals. Customers also appreciate being able to compare specs across multiple drones or see recommended alternatives.

To guide visitors to purchase as smoothly as possible, they can also see, right on the product page, as much up-to-date information as possible. This covers stock levels and in-store availability, delivery dates, or the exact dates of available training courses, including the number of open spots. As a result, the purchase process runs smoothly, leaving no room for confusion or for putting off an order “for later.”

Selected drone categories are directly linked to matching training and courses. For customers, this is a welcome service they don't have to search for elsewhere, while the online store effectively increases order value through natural upselling.

Our e-commerce platform, which the site runs on, guarantees high technical quality, performance, and fast loading times. Responsiveness across devices ensures smooth viewing and control on mobile phones and tablets too.

We launched the new version of the DRONPRO online store in February 2026, and we were soon able to celebrate our first success. The results showed that the new online store had significantly higher sales efficiency.

Comparing the March–May 2026 period with the same period in 2025, we saw a 77% increase in conversion rate.

We attribute this growth mainly to:

• a better information architecture in the online store,
• clearer product presentation,
• a simplified purchase process,
• fast site loading times,
• better usability on mobile devices.

We're delighted that the first measurable results showed up almost immediately. At the same time, we know we're building the new online store with an eye on several years ahead. That's why the technology solution allows for smooth growth, expanding services, and a quick response to changes in the market and legislation.

The newly adopted e-commerce platform has set DRONPRO up for further expansion of content marketing, customer education, and new features. Creating quality content, building trust, and growing the community all have a positive impact on both customer satisfaction and business results.

The redesign of the online store focused mainly on UX, UI, and conversion optimization. But launching the new store also brought changes to some of the company's internal processes. For example, handling orders and organizing training courses became simpler. Thanks to the connected systems, the work of DRONPRO's employees is now more efficient and as automated as possible.