Project Highlights
14 500 products on offer
110 filter parameters for products
2connected veterinary software systems
Development phase
A new custom-built online store
At first glance, this might look like the assignment every developer dreams of: Build an online store from scratch for a brand-new company. No technical debt, no skeletons in the closet.
But what if we only have an impossibly tight deadline and a long list of specific requirements to meet on top of that?
For every paw, fin, and wing
At Packu.cz you'll find everything for pet care — not just for cats and dogs, but also rodents, parrots, and fish. There's also a range for horses and terrarium animals, plus clothing suitable for walks or training. All in all, the store's range spans dozens of categories and over 14,000 items.
Behind the project is the team at NOVIKO, one of the largest distributors of veterinary and pet-care supplies in the Czech Republic. For 30 years, it has been supplying vets and pet shop operators and successfully running an ordering portal for its B2B partners.
While it's an experienced player in the wholesale space, it only entered direct sales to end customers in 2025, with a clear goal: to create a pet-care online store that pet owners would love.
Packu isn't meant to be just an online store, but more of a sales and advisory platform. We simplify shopping for people, and with it, pet care itself. We want to make the range easier to navigate and connect quality products with expert advice and a vet within easy reach.
Uncertainty comes with caring for animals — and we're here to help manage it. We see Packu.cz as a platform that will support the veterinary community, a modern approach to pet care, and effective collaboration across the entire pet-care ecosystem in the long run.
A scalable online store, not a dog's breakfast
The first work on the project began in February 2025. The client already knew Superkoders' work and reached out to us based on a previous experience. One of the few things that was already set in stone was the launch deadline: end of November, so we'd make it in time for Black Friday.
Ahead of us were nine months of intensive development, during which we needed to:
- come up with a name and branding,
- design the online store,
- prepare the site structure,
- work out the UX, including the customer journey,
- fine-tune synchronization with ERP and invoicing software,
- program a range of specific features,
- populate the site with content, and test everything.
The client had substantial requirements for specific features that we built custom. Some of it was a tough nut to crack, but details like these are exactly what set average websites apart from the best ones.
Development phase
Fetch! Your package is on its way
It was clear that the timeline for building such a complex online store with specific functionality was impossibly tight. We put together a team of 8 developers and connected the client with designers from B tým, who took charge of the communication strategy, visual identity, and web design.
Take a look at an overview of everything that turned out best on the online store:
Personalization through registration
Just create a My Packu profile and set up a card for your pet. During registration, you fill in details like breed, coat, weight, allergies, or health issues. Thanks to this information, the system can personalize the product range and show owners suitable recommendations.
What makes it unique is the connection to a database of vets and their software. You can easily find your vet, connect with them, and get your pet's data. We plan to keep developing this part of the site further, and more useful features are already in the works.
You can, of course, add other information about your pet too, including a photo. Multiple pet cards can be linked to a single registration.
Filters based on your animal's needs
An individual approach and tailored product recommendations are among the main goals of the Packu project. That's why it also offers easy filtering of food by a pet's specific dietary needs. You can set individual allergies, intolerances, or other health issues, and easily choose suitable food based on them.
Automatic orders
Jak make regular food purchases easier? Using the Auto Packu feature, customers can set up regular deliveries of kibble or other supplements. The subscription comes at a discounted price, and the store takes care of everything automatically. Customers simply choose a delivery interval and immediately see how much they'll save. Automatic orders save both time and money
2 to 3 price tags per product
For every product, we show the regular price and a discounted price for registered customers. If a product is available for repeat orders, we display a third price too. This way, everyone can see right away what's worth it for them, and the loyalty program helps build customer loyalty.
An advice section packed with information
Part of the team are veterinarians, so customers can rely on expert knowledge and industry advice. The advice section currently includes over 40 professionally written articles and, thanks to full-text search, verified information is easy to find.
Online vet
The online advice section is a benefit of the My Packu program. All registered customers can get a consultation with a vet, who is available live on chat twice a week on a regular basis.
We built the site on our own e-commerce platform, Superadmin, which is fully customizable. We can extend the proven foundation with the required features very quickly.
The client gets a custom-built online store in less time and at a lower cost.
Launch and evaluation
Ironing out every last bug
The last few days before launch are always hectic. More frequent calls, fast iterations, and thorough testing put Packu.cz through its paces in practice. We checked every step of the purchase journey, how prices were displayed, and the connection to vets' external software.
After nine months, we finally reached the moment the whole team had been waiting for — launching the online store into live operation. But even then, we didn't stop, and we're still continuing to build new features, which we roll out gradually.
Working with the client confirmed for us that the best online store solutions offer more than just delivering a package of goods. Just like Packu, which advises, simplifies, and saves customers money.
What does the client say about the collaboration?
From the very beginning, we knew Packu.cz was going to be more than just a standard e-commerce site. We had ambitious requirements, a number of custom features, and a firm launch deadline. What I appreciate most about working with Superkoders is their commitment, flexibility, and ability to find solutions, even when new requirements came up along the way. Thanks to open communication and close collaboration between both teams, we managed to take the project from the initial concepts to a fully operational platform in just nine months.
In just a few intense months, we built a strong foundation for a platform that aims to be much more than another pet supplies e-shop. We’re already bringing together a wide range of products, expert content, veterinary advice, and features designed to make pet care easier for our customers. And we know this is only the beginning. We have plenty more planned for Packu.cz and will continue adding new services and features that bring us closer to the vision that inspired the project from day one.